Video Here:http://www.youtube.com/watch?v=qEIj-wsUinc

1. Who is the sender of the message?
Sony Corporation

2. What is their purpose? ( To sell? To persuade? To shock? To educate? To call to action? To entertain?)
The purpose of this advertisement is to educate viewers on the new 3D technology that is being used in the new Sony TVs, and that Sony makes the best of this product.

3. What does the message say? How does it say it?
“You haven’t seen 3D until you’ve seen it on a Sony”
The message is saying that once you look through the Sony 3D Technology, everything else seems 2D. The author has used this sense of breakdown of the surrounding in a flat plain 2D picture once the “3D Glasses” are taken off.

4. What format/medium does the producer use?
The producer has used video to show this transition from 3D to 2D.

5. What are the advantages of the format/medium?
This medium allows the viewer to absorb more information about 3D technology and allows the viewer to see a clear comparison between normal TV and 3D TV

6. What methods/techniques does the producer use to make the message attractive/believable?
The author has made pictures come out of the actual screens to give this sense of 3D, and used witnesses to be amazed when they see this. 

7. What ideology/social values are portrayed in the message?
The author has used this idea of transition of technology to get his message across

8. Who makes money or benefits from the message?
Sony Corporation makes money from this message, as it will increase their sales of the new product.

9. Do you agree with the message?
Yes I agree with the message but i also feel that the 3D technology has been a bit over exaggerated and the comparison between 2D and 3D is also exaggerated.