Video Here:http://www.youtube.com/watch?v=qEIj-wsUinc

1. Who is the sender of the message?
Sony Corporation

2. What is their purpose? ( To sell? To persuade? To shock? To educate? To call to action? To entertain?)
The purpose of this advertisement is to educate viewers on the new 3D technology that is being used in the new Sony TVs, and that Sony makes the best of this product.

3. What does the message say? How does it say it?
“You haven’t seen 3D until you’ve seen it on a Sony”
The message is saying that once you look through the Sony 3D Technology, everything else seems 2D. The author has used this sense of breakdown of the surrounding in a flat plain 2D picture once the “3D Glasses” are taken off.

4. What format/medium does the producer use?
The producer has used video to show this transition from 3D to 2D.

5. What are the advantages of the format/medium?
This medium allows the viewer to absorb more information about 3D technology and allows the viewer to see a clear comparison between normal TV and 3D TV

6. What methods/techniques does the producer use to make the message attractive/believable?
The author has made pictures come out of the actual screens to give this sense of 3D, and used witnesses to be amazed when they see this. 

7. What ideology/social values are portrayed in the message?
The author has used this idea of transition of technology to get his message across

8. Who makes money or benefits from the message?
Sony Corporation makes money from this message, as it will increase their sales of the new product.

9. Do you agree with the message?
Yes I agree with the message but i also feel that the 3D technology has been a bit over exaggerated and the comparison between 2D and 3D is also exaggerated. 

4.

Video Here: http://www.youtube.com/watch?v=JMe2bMqtZQk

Type of media text: TV Commercial
Source: YouTube
Message:  KFC has something for everyone.
Audience:  Internet Surfers, TV Viewers.
Target audience: Males, females, families, age; 13-45
Your reaction as an audience: Interesting due to the use of a musical theme and humour to convey the message.

5.

Type of media text: Leaflet Advertisement
Source: Burger King
Message:  Burger King has the cheapest deals, whereas you still feel like a KING.
Audience: Pedestrians, People who eat at Burger King
Target audience: Students,Male and Female age; 13-22
Your reaction as an audience: The leaflet uses the irrelevant title to attract the viewers attention, but I felt it is was a bit boring and plain.

6. 

Type of media text: Billboard Advertisement
Source: AKSI
Message:  Our Product will give you strong enough teach to rip billboards off.
Audience: Pedestrians, People who drive.
Target audience: Male and Female age; 16-40
Your reaction as an audience: I felt this billboard has a very good effect on the viewer as the part where the billboard is being ripped off shows the “true power” of the product.

1.

Type of media text: Interactive Image
Source: Internet
Message: This vehicle being advertised is your ideal product for all your adventurous trips.
Audience: Online Surfers, people looking to buy a car, previous Nissan customers.
Target audience: Males, age; 18-50

Your reaction as an audience: I found this advertisement very interesting because of how the author is saying that all that stand between them and an adventure is a piece of glass.

2.

Type of media text: Magazine Cover

Source: 7-Eleven, Borders, Top Gear, BBC
Message: Super cars can drive on ice too.
Audience:  Internet Surfers(BBC), People going to stores like 7-Eleven or Borders.
Target audience: Males, age; 15-40
Your reaction as an audience: This cover really grabbed my attention because, seeing cars that are usually on a road, on ice, seems to intrigue me. Under the title it says, “POSSIBLE THE WORST IDEA WE’VE EVER HAD,” wants me to know more about this article.

3.

Video Here:http://www.youtube.com/watch?v=qEIj-wsUinc

Type of media text: TV Commercial
Source: YouTube
Message:  “The future in 3D technology Sony is developing” “Sony is the best in 3D technology.
Audience:  Internet Surfers, TV Viewers, people shopping at a Sony store.
Target audience: Males and Females, age; 28-45
Your reaction as an audience: The author has really shown the power of 3D technology in terms of Sony, by saying that “if you have viewed the Sony 3D everything else looks 2D”

5 Similarities between broadsheet news and online news:

·         All articles can be viewed, there is no limit to how much information you have access to within the new broadcaster

·         In most cases the news published in the broadsheet, is all available in the online news too.

·         Both have advertisements.

·         General layout of categories like, World, Sport, Politics etc.

·         The same initial article will be the same in both mediums by the same author where as the online news can be updated.

5 Differences between broadsheet news and online news:

·         New top stories can be posted real time, whereas in newspapers, the viewer would have to wait a whole day in most cases

·         The viewer can give real time feedback in online news

·         There are constant updates to stories in online news whereas broadsheet news cant be updated in real time.

·         Interactive video and other features podcasts are available in online news whereas this can’t be done in broadsheet news.

·         Online news is free whereas most broadsheet news has to be bought for a price.